Blog
Short notes on work, learning, and improving processes with Zoho, automations, and AI — without making things complicated.
September 11, 2026
· 8 min readCaspio vs Zoho Creator: when each wins (and vs Knack)
Caspio vs Zoho Creator and Zoho Creator vs Knack: quick table, limits, and a practical rule for Argentine SMEs. No empty feature list.
September 11, 2026
· 4 min readZoho partner Córdoba: 5 questions before you hire
Zoho partner Córdoba: a 5-question checklist before you sign. What to ask, red flags, and when a local consultant fits. No fluff.
August 2, 2026
· 5 min readPractical AI in Zoho CRM: summaries, classification, and agents
Which AI uses actually help in Zoho CRM without the hype: conversation summaries, lead classification, and bounded agents — for SMEs in Córdoba and Argentina.
August 1, 2026
· 5 min readImplementing Zoho CRM in an Argentine SME: checklist and pitfalls
How to implement Zoho CRM in an Argentine SME without theater: a practical checklist, team adoption, and common traps in Córdoba and beyond.
July 31, 2026
· 5 min readZoho Desk + WhatsApp: support without losing the thread
When to connect WhatsApp to Zoho Desk for support teams, what to order first, and how to avoid personal-phone chaos.
July 30, 2026
· 5 min readZoho Flow vs Deluge: when to automate what
How to choose between Zoho Flow and Deluge for process automation: practical criteria, limits, and an implementation order for SMBs.
July 29, 2026
· 5 min readZoho Creator: when to build internal apps for Argentine SMBs
When Zoho Creator makes sense for internal processes, what it should replace in Excel, and what to leave out of scope.
July 27, 2026
· 4 min readZoho CRM + WhatsApp API: when it makes sense
When connecting WhatsApp Business API to Zoho CRM is worth it, what problems it solves, and what to avoid before integrating the channel.
July 24, 2026
· 1 min readWelcome to matiaslvm.com
A home on the internet to share how I work, what I’m learning, and how I help companies organize everyday work.
July 20, 2026
· 1 min readLess jargon, more clarity
Why I prefer explaining work in plain language — especially when the goal is for everyone to understand the value.